1. What is personal import / a forwarding service?
Personal import means ordering goods bought on Chinese EC sites directly to your home as an individual. A forwarding service is the option within that that handles "receiving the goods and shipping them to Japan" on your behalf. Let's sort out the difference from a sourcing / purchasing proxy.
Forwarding service
You buy yourselfYou order the goods yourself and have the items delivered to a China warehouse, then forwarded to Japan. A simple structure where only the shipping fee applies.
Purchasing proxy
Fully hands-offOrdering, payment, receipt, inspection and shipping are all handled for you. No Chinese needed — you can proceed while consulting in Japanese.
Sourcing proxy (for companies)
BusinessFor retailers and EC operators — from finding suppliers to inspection and delivery. Proper invoices and delivery documents are also prepared.
2. How a forwarding service works (the process)
So it doesn't feel overwhelming the first time, here is the basic process in 5 steps.
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3. Typical shipping costs
The thing people worry about most with personal import is shipping. It varies by delivery method and size. Typical estimates are below.
| Method | Typical shipping (per ~1kg) | Delivery time | Features |
|---|---|---|---|
| International EMS (express) | ¥3,000–4,500 | 2–4 days | Fast, tracked. For urgent orders |
| Air freight (express) | ¥2,000–3,500 | 3–6 days | Balances cost and speed |
| ECMS (economy) | ¥1,500–2,500 | 5–10 days | Cheap. For non-urgent orders |
| Sea freight (SAL) | ¥800–1,500 | 2–4 weeks | Cheapest but slow |
4. Taxes on personal imports
Actually, below a certain value, no tax applies. Keep the personal-import duty-free rule in mind.
| Total (product price + shipping) | Customs duty | Consumption tax |
|---|---|---|
| ¥16,666 or less | Duty-free | Duty-free |
| ¥16,667 and above | Roughly 0–30% by item | 10% (national + local consumption tax) |
5. Pitfalls of personal import & countermeasures
Here are the most common troubles and how to handle them.
Item arrived different from the image
Color or size mismatches versus the photos are a classic personal-import trouble.
Tip: confirm actual dimensions and material before buying; choose a proxy with an inspection option.Defective goods / dead on arrival
Shipping damage and initial defects cannot be eliminated to zero.
Tip: check operation immediately upon arrival; contact the proxy early if there's a problem.Received fakes / counterfeits
Beware of suspiciously cheap brand-name listings.
Tip: check seller ratings and sales track record; confirm the store is trustworthy.Can't tell where the package is
Without a tracking number, "where is it now?" anxiety sets in.
Tip: choose tracked shipping and a service that sends notifications.6. allallbuy forwarding support
allallbuy provides one-stop service: receipt in China, inspection, repacking, Japanese support and shipping to Japan. We handle even a single item.
- No monthly fee — pure pay-for-results
- Japanese support via LINE and email
- Inspection and photo reports before arrival
- Consolidate purchases from multiple stores into one shipment to save on shipping
7. FAQ
8. Summary
- Personal import from China is easy even for beginners using a forwarding service / purchasing proxy
- At ¥16,666 or less total: no customs duty or consumption tax
- Shipping varies by method and size; save by buying in bulk
- A proxy with inspection and photo reports reduces the risk of defective goods or image mismatches
Why not start with a consultation about forwarding & personal import from China?
Purchasing proxy and forwarding support from a single item. Quotes are free.